An agency that knows its market has a useful starting point for a new AI offering. You already understand the recurring work, the buyer’s expectations and the language that makes a solution credible.
The next step is turning that knowledge into a product customers can understand and a service your team can support.
Through a Nexus partnership, the opportunity is to bring a branded, industry-specific AI employee to clients and industry peers, with revenue sharing defined in the partner agreement. Building a durable revenue stream starts with the work that offering will perform and the responsibilities behind it.
Choose the first buyer before choosing the features
“AI for businesses” is too broad to guide a sales conversation or a delivery plan.
A clearer starting point might be an account director at a marketing agency who spends hours preparing weekly client updates. Another might be an owner at a specialist consultancy who repeatedly rebuilds proposal drafts from discovery notes.
Pick a buyer whose work you know well. Identify the recurring job, where its inputs live, who checks the result and what makes the result useful.
That gives you the first version of the offer: a specific responsibility supported by an AI employee, with a defined review process.
Package a result you can demonstrate
Imagine offering an AI employee that prepares a weekly account briefing. An illustrative scope could include gathering approved project updates, summarizing outstanding decisions, linking to source records and preparing a draft for the account lead.
The scope should also define its boundaries. Does it only prepare the briefing, or can it update a project record after approval? Who resolves conflicting source information? What happens when a connected tool is unavailable?
Answering those questions makes the offer easier to price and easier for customers to trust. It also gives the implementation team a concrete acceptance test.
Decide how the partnership earns and delivers
In a revenue-share model, the agreement specifies which revenue is shared and how it is calculated. A reseller arrangement can instead use a wholesale charge and a customer price set by the reseller. These structures have different implications; neither should be assumed from the phrase “partner program.”
For a Nexus partnership, define the commercial arrangement alongside the delivery responsibilities. The discussion should cover:
- Setup: who scopes, configures and onboards the customer, and how that work is paid for.
- Ongoing service: which maintenance, support and workflow improvements are included.
- Usage: how model, hosting and third-party tool costs are handled.
- Revenue sharing: the eligible revenue, percentage, payment timing and treatment of refunds or cancellations.
- Customer ownership: who manages the account, renewals, support requests and offboarding.
Exact percentages and charges depend on the agreed partnership. A GHL-style route to market is a useful reference for selling technology through trusted agencies; it does not establish identical commission rates or contract terms.
Check the economics after delivery costs
A recurring customer payment is only one part of the picture. Your retained revenue also needs to cover the work and costs assigned to your business.
Use a simple planning calculation:
Partner contribution = partner revenue received − partner-paid delivery, usage and support costs.
For a revenue-share arrangement, start with the amount actually payable to the partner under the agreement. For a resale arrangement, start with the customer payment and include the wholesale cost among the deductions. Avoid counting the same platform charge twice.
Then test what happens when a customer needs more onboarding or support than expected. A product that requires frequent manual rescue needs a different price or scope from one with a repeatable delivery process.
Prove the offer with one customer
Choose an initial customer willing to help evaluate a tightly scoped workflow. Record the existing process before introducing the AI employee.
Track preparation time, review time, correction frequency and the number of usable outputs. Ask whether the result reaches the right person at the right point in their working day.
These measures help you decide whether to expand, adjust or stop. They also reveal what belongs in the standard offer and what should remain custom work.
Once the workflow is repeatable, document onboarding, access requirements, escalation steps and the customer’s responsibilities. Those documents become part of the service you can bring to the next client or industry peer.
Build around the relationships you already have
Existing clients give you operating context. Industry peers give you a market where your experience may be directly relevant. Both can be viable audiences, but each deserves its own example and sales message.
Advisy’s Nexus partnership model provides a starting point for defining a branded or embedded offer together. Bring a clear buyer, a recurring problem and the role you want to play.
Talk to Advisy about your partner opportunity. The first conversation should turn the idea into a specific offering, a delivery plan and commercial terms both sides understand.
Frequently asked questions
What revenue-share percentage do Nexus partners receive?
The percentage and eligible revenue are agreed for the partnership. Discuss them alongside sales, implementation and support responsibilities so the economics reflect the work each party performs.
Do partners need to build the underlying AI infrastructure?
The Nexus partner opportunity is intended to combine the partner’s relationships and industry expertise with Advisy’s implementation work. The precise technical and support responsibilities are scoped together.
Is recurring revenue guaranteed?
No. Revenue depends on customer demand, successful delivery, pricing, costs and retention. Start with a defined workflow and validate the service before expanding it.